The former Masque restaurant, 229 N. Virginia St., is now graced with a mural. It’s the first artwork completed in the Downtown Reno Partnership’s Vacant Storefront Beautification Initiative.
The Partnership worked with property owner Jamy Keshmiri and artist Iain Harrison to complete the 7.5 feet by 30 feet mural using bright, vibrant colors. The murals are a way to “activate the space and draw attention to the location,” said Neoma Jardon, executive director of the partnership. “By enhancing the aesthetic appeal of our downtown storefronts and activating the space, we are creating a more inviting and attractive environment while drawing the attention of potential tenants,” she said.
More murals are planned downtown this summer.