The Reno man had recently kicked a heroin habit when he got word that his mother was dying of cancer in Tucson, Ariz. The news hit him hard. He had an emotional breakdown outside the offices of the Downtown Reno Partnership, where the loud disturbance alerted one of the Downtown Reno Ambassadors inside the building.
The incident on July 20 might easily have drawn the attention of law enforcement. Itโs not uncommon for someone acting out an emotional crisis on a public street to wind up in an altercation with police, resulting in an arrest and/or injuries to those involved. Not this time.
Cailen Gersch, then an outreach specialist with the Ambassador program, got the man calmed down. She and others in the office started working the phones. They got the man to Tucson four days later. He reunited with his sisters and was able to help care for his mom. The man later called the Downtown Reno Partnership to thank the staff for their help and let them know he was still taking his sobriety one day at a time.
It was no accident the incident occurred outside the partnership’s door. Gersch had helped the homeless man get into a drug treatment program a month before. So when he needed help again, he knew where to find it. Thatโs why the two-year-old program exists, to make a difference, one incident, one street, one life at a time. It appears to be making an impact.

Misdemeanor calls decrease by 50%
Renoโs crime and code enforcement statistics since 2018 indicate it has already made a difference on the safety, environment and livability of downtown Reno.
Reno Police Department Deputy Chief Oliver Miller said the department has seen a 50% decrease in misdemeanor citations related to service calls downtown in the two years since the Ambassadors have been working in the area.
โThe assumption is what weโre seeing here is what has happened in other cities (with those programs),โ he said. โItโs not uncommon when a team like this comes in.โ Thereโs also been a reduction in graffiti and in code enforcement calls, city officials said.

That translates into savings: a police officerโs time, factoring in individual pay, supervisorsโ time and other variables, comes out to about $150 per officer who responds to a service call. Code enforcement officerโs response time works out to about $85.
Savings also can be calculated in human lives. โWeโve seen a decrease in jaywalking downtown, people who are walking in roadway instead of on the sidewalk,โ Miller said. โThatโs extremely important because (overall) weโve experienced an increase in vehicle verses pedestrian fatal accidents. Many of those pedestrians who were walking in the roadway were homeless.โ
โAmbassadors help us to direct our efforts. Itโs a really good collaboration thatโs especially important given our staffing issues. (The police department) hasnโt grown much since the early 2000s. We havenโt caught up to our pre-recession strength and they help us fill some of those gaps in the servicesโฆ Itโs definitely a worthwhile program.โ
He said the Ambassadors work with homeless people every day and โthey educate and warn them about staying safe and staying out of the roadsโฆ. They are a referral system for us and help us identify chronic issues in the downtown core.โ โ Reno Deputy Police Chief Oliver Miller.
The Ambassadors work with the multi-disciplinary โClean and Safeโ teams, made up of police, parks and recreation workers, Reno firefighters, medical teams, code enforcement officers, social workers and other specialists, he said. For example, when Ambassadors spot health and fire safety problems at encampments of homeless people, โthey can call in those resourcesโฆ Itโs not just an enforcement situation. Weโre able to connect the resources to the people who need them, to veterans and to individuals in crisis, whether itโs a mental health situation, alcohol or substance abuse, problem.
โAt end of the day, enforcement alone is not the answer,โ Miller said. โItโs a part of it, but itโs not the only answer.โ

Program wins international award
The International Downtown Association last month honored the Downtown Reno Partnership with the Downtown Achievement Award of Excellence for its work and initiatives related to the One-at-a-Time Homeless Outreach program, which began a year ago. The goal was to get people to service providers and keep them off the streets and out of police cars and jails. From July 2019 to June of this year, 33 people have been moved into permanent housing with the help of two Ambassadors designated as โoutreachโ specialists.
โGetting 33 people off the streets and into long-term treatment and housing is a small number compared to the population of hundreds of homeless people in our area,โ said Alex Stettinski, executive director of the Downtown Reno Partnership. โIt shows what can be done. Itโs not a solution to all homelessness and itโs not presented as one. But itโs a piece of the solution.โ
The same can be said of the Ambassador program itself; itโs not a magic elixir to cure downtownโs ills, but a prescription that begins to restore the districtโs balance as the vibrant core of the city, he said.
Downtown businesses created improvement district
The Downtown Reno Partnership, an improvement district paid for by downtown businesses, in 2018 contracted with Streetplus, a company that has so far trained teams and set up Ambassador programs in more than 80 cities around the nation. The Partnership now has 17 Ambassadors on its team. Five are on the streets at a time, working two shifts seven days a week.
The teams work with city crews to help clean up graffiti, trash, weeds and snow. They patrol downtown and get to know homeless people and assist business owners, residents and visitors. Team members also provide escorts to anyone who may be nervous walking to their destinations at night. They respond to business ownersโ complaints and help direct street people to support services. They build relationships; they connect with the people they see every day.

Reversing decades of decline
โDowntowns are in disrepair in every city,โ Stettinski said. โItโs a very complex issue. Neighborhoods evolve in waves, (they) flourish, fall apart, and then flourish againโฆ In many ways private investment into neighborhoods help revitalize the areas. Clean and safe services are really the core trends that bring these districts back.โ
When a downtown starts to go downhill, he said, deterioration feeds on itself. Things tend to get worse and worse. Trash piles up, buildings lapse into disrepair, the homeless population increases, businesses close or move to more attractive areas. Residents avoid a cityโs core; tourists hesitate to return.
โBut when you start to clean up an area, that snowballs too, it becomes cleaner and cleaner,โ Stettinski said. Thatโs the main function of the Ambassador program, he said, to be the catalyst for the positive trend of rebalancing downtown.
Ambassadors intercept nuisance calls
When the team members respond to problems, police are able to focus on more important service calls. What are considered โnuisance callsโ often are complaints about people who are blocking the entrances of businesses and refuse to leave, are walking in roadways or just acting strangely in public. In August, the Partnership logged 403 calls for assistance from business owners or members of the public, of those, 351 were considered โnuisanceโ related. In July, of the 421 calls, 382 were nuisance related.
โThose calls would have gone to RPD,โ Stettinski said. โWhen officers arenโt running back and forth dealing with these nuisance things, they are more able to focus on real crime issues, which is what they are trained to do.โ
He said the phrase โdefund policeโ is an unfortunate choice of words to describe the problem of law enforcement agencies having to wear too many hats. Police departments, by default, often deal with situations best left to social workers, relationship counselors, mental health professionals and other specialists. โSo many other services have been defunded and the police have had to pick up those duties,โ he said. โCities have saved money (by eliminating services), but now we wind up paying for that and we pay triple and quadruple.โ
โI donโt believe in defunding police, I believe in smart-funding and right-funding police and other services. I think the Ambassadors have a place in that by taking the nuisance things off (law enforcementsโ) plates so the police can focus on the crime issues.โ — Alex Stettinski, executive director, Downtown Reno Partnership.
Stettinski said the Ambassadors program is a good start in changing the complexion of downtown. The teams were making great progress, he said, โthen COVID set us back. Weโd done really well until March then everything fell flat for everybody. For downtown Reno, Iโd say (the three-month quarantine period) was worse than ever.โ

Teams patrolled during COVID-19 quarantine
The teams, considered โessential services,โ never left the streets, but their duties adjusted to the crisis. They constantly sanitized high-touch surfaces, including railings and traffic signal buttons. They guided homeless people to the temporary shelter at the Reno Events Center and to emergency services. The Ambassadors picked up 20,000 pounds of trash in downtown between March and July.
Ambassadors worked midnight shifts to keep an eye on closed businesses and properties. There are more homeless people downtown now than before the start of the pandemic and many businesses have been devastated by the long closure. Yet, weโre on a road to recovery.
As businesses reopen, โwhat we see now is the start of a slow transition back toward being a much more balanced areaโฆ Thereโs no end in sight (to the pandemic). Weโre all moving in the dark; weโre all doing the best we can,โ Stettinski said.

Too bad the Ambassadors sent like the original team. I get asked all the time “what do they actually do”? not what my crew did