As word of the horrific shooting in Sandy Hook, Conn., started to blow up on the internet about 10 a.m. on Friday, people desperately visited all sources looking for some kind of information that wasn’t inaccurate conjecture. KOLO-TV announced it was streaming live video from the scene, which turned out to be true. The unfortunate part of that service may have been those advertisements that ran before access to the streaming video was given. On that morning, under the headline that read, “Official: 27 Dead in Conn. School Shooting; Live-Stream Coverage,” the commercial was for the Dec. 22-23 Crossroads of the West gun show.

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