As might be expected, graffiti at the University of Nevada is a bit loftier than, say, the message about your sister at the corner bar. This sample is posted inside the journalism school: “quality… thinking … takes time, the occasional suspension of disbelief, and an attitude of serious play.” The quote is from How Customers Think, by Harvard business professor Gerald Zaltman.
As might be expected, graffiti at the University of Nevada is a bit loftier than, say, the message about your sister at the corner bar. This sample is posted inside the journalism school: “quality… thinking … takes time, the occasional suspension of disbelief, and an attitude of serious play.” The quote is from How Customers Think, by Harvard business professor Gerald Zaltman.

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