When you were a kid, what did you want to be when you grew up? A retail sales associate? A customer service representative? Unless you were an unusual child, chances are pretty good that these jobs were not high on your listโand yet chances are pretty good thatโs exactly what youโre doing now.Services and retail now account for 75 percent of total U.S. employment, according to No Logo, a book by award-winning journalist Naomi Klein.
Service and retail jobs arenโt just for teenagers anymore; the majority of Americans now depend on these jobs to put food on the table and shoes on their children. But 57.3 percent of Nevada jobs pay less than a living wage for a three-person family, and 87 percent of the fastest-growing occupations in the state pay less than a living wage, says the Progressive Leadership Alliance of Nevada in a report titled Working Hard, Living Poor.
How do these people get by? And do they like their jobs? We spoke with several people in service and retail jobs to find out. Here are their stories in their own words.
John Abasta, 43, is a sales associate at Sears. He also works at the Cal Neva-Virginian casino making sure the change booths and carts always have money.
Iโm divorced. Four children. Iโve been here in Reno for two years. I moved here to get out of the California area, just because I needed to get away on my own. And part of the reason Iโm working at both jobs is because itโs basically survival. Like a lot of divorced fathers, I do have child support. Itโs not hurting me financially 100 percent, but it does cut into my cost of living.
I live in a one-bedroom apartment. Itโs in a nice area right near the river. Itโs not the most extravagant, but itโs not, like, low-income. Iโm not having to worry about a lot of graffiti or a lot of noise. Itโs really nice for a single person.
Financially, Iโm not real comfortable, but at least Iโm not struggling. Like a lot of people, even though I work two jobs, I still sometimes live check to check. Part of that is the commission basis [at Sears], because you can feast or famine on commission. Unfortunately, in retail this year, with the events of the 11th last month, but mostly the whole year, retail has been on the down. A lot of people I know have gone out and gotten a second job, if anything at least part-time.
At Sears, I work a minimum of 30 hours up to 40, and at the Cal Neva, I work a full 40 hours a week. So the least Iโll work is 70 hours a week, and Iโm working seven days a week, so I really donโt have a day off from both jobs. Itโs not so bad. Iโve been doing the Cal Neva job for about four months, and so everythingโs kind of clicking. My body clock is working better. I know when to take catnaps.
Iโve been working at Sears almost eight years. I enjoy people. I like, as you can tell, talking. I find life interesting. And at the Cal Neva, itโs a totally different flip. Thereโs no percentages I have to meet. Iโm not saying that Sears is stressful, but we have requirements we have to meet, whereas at the Cal Neva, thereโs not a lot of demand. You have a time frame where you have to have certain things done, but thatโs not stressful.
It keeps me going, and it keeps me out of trouble. Iโm working so much I donโt have time to get in trouble.
[At Sears], I sell ranges, dishwashers and over-the-range microwaves, and window/air, the type of air conditioning units that go in the window. The only reason I knew something about it is because when I started at Sears, I wasnโt in the retail end. I was more in the support team, warehousing, delivery. So you learn the product that way, but I didnโt know anything, really, about sales.
And sales, ironically, is the one thing I never wanted to get into. And then I had the opportunity one day to decide if I wanted to try it, so I said, โWell, it couldnโt hurt.โ I could always rely on labor type of work if I wanted to go back and do something else.
Itโll be five years [in sales] this November, and it paid off. I enjoy it. Itโs better pay. You just have to be more diligent at what you do.
Denise Rodriguez
Photo By Deidre Pike

Most of your training is on the floor. And I was very fortunate to have several people around me who were very knowledgeable sales people, and they took the time with me, and most times you donโt find that in the retail end. You get out on the floor, you train for two weeks, and then youโre on your own.
Again, I have the gift of gab. I just relate to people. A lot of times, when customers come in to make a purchase, it doesnโt matter what dollar amount theyโre spending. I just get a self-gratification knowing that Iโve helped themโgotten them what they wanted or needed. A lot of times people come in, and what theyโre looking for may not be in their price range, so my job is to find them what they need and to fit their budget.
If they can walk away getting the best for their money and theyโre satisfied, itโs personal satisfaction [for me]. I enjoy it. I like seeing people get what they need, or what they want, and if they get it for less than what theyโre expecting, it makes them even happier. It just makes me feel good to have taken care of something for somebody.
Thereโs hard sales and thereโs soft sales, and Iโm more of a soft salesman. Thereโs been lots of times Iโve talked myself right out of a sale, because Iโve talked too much, and because [I wasnโt] listening. They tell you, โYou have two ears and one mouth, so you should be listening twice as much.โ So me, with the gift of gab, I just tend to go on and on, and Iโve talked myself out of many sales, and I know it. But lately Iโve learned to listen more and still take care of what theyโre there for.
I was 19 when I got married. I had kids right away, so the first thing thatโs on your mind is a job. I started working at an office furniture business, delivering and setting up office equipment, and I just fell into the labor part of it. So when you fall into that type of a labor thing, you really donโt make a lot of money. But youโre going to do what you have to do to support your family.
And that was my whole thing. I am what they consider a supporter. Itโs a part of my personality. Itโs part of my horoscope, or whatever you want to call it. Iโm a provider. So Iโve been in the labor part of it, working warehousing, construction, this and that, to support the kids and the wife. So basically, Iโve never had a career. Iโve always wanted one, but I never went back to school for it. Not to say that I still canโt. But I just havenโt pushed myself in that direction. I always wanted to be a teacher.
Denise Rodriguez, 18, is a sales associate at the Anchor Blue clothing store in Meadowood Mall.
I was just looking for a job. I went in, and they hired me on the spot. I transferred to the Reno store from an Anchor Blue in Southern CaliforniaโDel Rosa. I moved here because of my boyfriend.
To work there, you take a test. I donโt know what the test is called. Itโs a personality test, actually. They ask you, basically, questions to see how you would deal with a customer, how you act outside work and if youโve ever stolen anythingโbasic questions like that.
I was 17 when I started there. When I went in, it seemed so down to earth. The main reason I wanted to work there was the manager was so nice. And I had friends that worked there. I was excited about working with them.
The main benefit to working there is that every person Iโve ever worked with is so awesome. They really are. And I get paid considerably more than minimum wage. I love my job, I really do. I love it. The only problems? We have to really keep an eye out for thieves. Iโve personally never caught anybody. But we all keep our eyes open.
Since I transferred here, I work back in the stockroom. In the mornings, Iโm the main cashier. You get people who try to bring stuff back that you know theyโve worn. Itโs not new. Theyโre bringing it back just because they donโt want it anymore. Once itโs been worn and washed, though, you canโt take it back. Make a note of that. Tell people not to do that.
I plan on working at Anchor Blue for a while. If I stay there, I might get to be an assistant manager. Iโll stay there until I get through college. I havenโt started college yet. Iโll start next semester. Iโm going to go to Truckee Meadows Community College for at least two years. Iโm going to get a degree in criminal justice to be a parole agent. I wanted to be a parole officer, but an agent makes more money. My uncle is a corrections officer. He was talking to me about what was going on. I didnโt know what I wanted to do until I started to learn more about criminal justice. When I heard about it, I knew thatโs what I wanted to do.
Stacy Cusack
Photo By Adrienne Rice

Stacy Cusack, 24, works three jobs: Sheโs the juice bar manager at Wild Oats Community Market, a clerk at Sam Goody (a record store) and a barista at Esoteric Coffeehouse and Gallery. Itโs against company policy at Wild Oats to speak to the press without permission, so Cusack spoke to the RN&R primarily about her other two jobs.
I work so many jobs, not so much to make money and make ends meet, but itโs a self-discipline thing. That way, when I do go back to school, I can handle it. I wonโt mind being busy with school.
Iโm interviewing to be a cocktail waitress; then I can get rid of the other two part-time jobs. Iโll make more money from that one job than from the other two combined. I havenโt heard back on that. The guy that was going to interview me doesnโt work until Friday.
I make $6.18 per hour at Sam Goody. Iโve worked there for three years. At Esoteric, I make $6 an hour plus tips. I work anywhere from 35 to 38 hours at Wild Oats, nine hours at Sam Goody and nine hours here [at Esoteric].
On a typical day, I try to get up around 7 and have some time. I read a book, make breakfast, take a shower, get ready for work. Then I go to Wild Oats at 9 and work until 5, Monday through Friday. Tuesdays, when I get off at Wild Oats, I go to Sam Goody at 5:30 until 10 or 10:30, and then I go home and hang out and read or watch a movie or talk to friends. Once in a while on Saturdays, I come in to Esoteric and work 8:30 to 4.
Iโm trying to save money. Iโm thinking about [moving] somewhere they have a good art school. I want to get my masterโs in fine arts one of these days. I donโt have a bachelorโs degree. I should, but I donโt. I took two years of school back home in Casper, Wyo. I was probably three classes away from having a bachelorโs, but I moved out here first. I figure Iโll make a lifetime plan out of it. One day, Iโll have my masterโs in art.
Mostly photography is what I like to do. But I like to paint with watercolors or acrylics, stuff like that. I would really like to be a working artist, but itโs very hard to do. What Iโll probably end up doing is teaching. Whether itโs kindergarten or, like, college photography, I donโt really care. I love kids, and itโs neat to work with kids at such a young age. Some of the best teachers Iโve had were in elementary. And they sparked that interest in art for me. It was great. Iโd like to return that.
None of my jobs really relate to what I want to do for the future. I mean, I enjoy the jobs. Theyโre all nice jobs. At Sam Goody, I like the people I work with. Theyโre great. A lot of them are friends. Itโs just a fun place. You get to listen to good music and help people find CDs. Itโs an easy job. Thereโs not much to it. Some people have trouble with it.
Sometimes customers come in, and they want โthe song thatโs on the radio,โ and thatโs hard to find. People say, โI heard this song on the radio, and I think itโs a female singer, but it could be a guy with a really high voice, and they play it all the time, and it has the word โloveโ in it.โ And you say, โYeah, thatโs right over there by that other CD.โ [Laughs.] A lot of people sing. They try to sing a bar. Or Iโll ask them to sing it, and with the other music playing [in the store], theyโll say, โWell, I canโt figure out how it goes right now.โ Itโs entertaining. Itโs an entertaining job. Thereโs no stress at all.
The mall is horrible to work at. I always say Iโm never going to work at the mall, ever. But somehow I always find myself back at Sam Goody. During the three years Iโve worked there on and off, I quit for 10 months. Last October, I took my job back just to keep me busy and make a little money during the holidays.
At Esoteric, I fill in when somebody wants a day off. Itโs a neat atmosphere. Again, the people who I work with are great. The people who come in are nice. Itโs nice to work in an actual coffee shop rather than a corporation coffee shop, because you actually sit and get to know people.
You just basically make coffee all day long. You have good conversations with people. Thereโs a lot of tourists, which is kind of funโpeople from all over the place who are trying to find good things to go do. Itโs just coffee and tea, and you listen to whatever music you want.
Sometimes, you get customers who arenโt sure what they want. Some specify everything: โI want a non-fat decaf latte with whip.โ Or โI want a latte with chocolate and sprinkles and everything you have.โ I think itโs more almost that they donโt get to run their own life, like somebody else is in charge of them at work, so when it comes to ordering drinks, they have it down to a teeโexactly what they want and how they want it, even what temperature.
Jesse Krail
Photo By Deidre Pike

The two coffee shops that I work in, we donโt have that coffee lingo. So youโll get people saying, โI want a Grande.โ And I say, โWe have a 12- or 16-ounce.โ And they just look at me confused. โI just want a Grande,โ they say. โOr a Venti. Donโt you know what a Venti is?โ
There was this girl who wanted a mocha, or whatever. [My coworker] said, โDo you want a 12- or 16-ounce?โ She said, โWhich oneโs bigger?โ And Iโm thinking, like, โDid you graduate from high school, or whatโs the deal?โ Thatโs just sad.
Here at Esoteric, you have people who come on their way to work every morning at the little shops they have around here. And theyโre always running late. On First Street, itโs a really nice little mellow atmosphere. A lot of the regulars are people who work in the art galleries or the little shops or business offices around.
Working three jobs makes me a little tired sometimes, but I still find time to hang out with friends. I have two roommates. I could definitely afford to live on my own, but I like my house. I donโt want to give it up yet. Itโs a nice little house. My car is a 1982 BMW; itโs an old car that sometimes runs. Sometimes it doesnโt.
I donโt have kids or significant others. I have my rent, insurance for my car, my bills โฆ power, which is really expensive, especially in an old house. I donโt really have too many expenses. Not much, just food and rent. Iโm fairly comfortable. Doing fine. Not quite where I thought Iโd be at 24, but Iโm on my way.
Jesse Krail, 39, is a self-employed furniture mover.
I load and unload U-Hauls and, once in a great while, I go to peoplesโ houses and pack up their stuff. Hard to believe some of the garbage people move, stuff like furniture thatโs completely falling apart.
I used to work for the major moving companies. I got started by working for a day labor office. I learned more and more about moving furniture. After five years, I decided to do it on my own.
You have to learn to be careful. There are certain ways to move furniture. Thereโs a trick to it. You always have to worry about space, how much space you have on the truck. Itโs really simple, but in other ways itโs more technical. Thereโs an art to it, a certain technique. There are ways to carry furniture, and certain things you can use to help you. You can use dollies to make your job easier, but you have to know what youโre doing.
As a self-employed furniture mover, most of the problems I face are just like anybody whoโs self-employed. Youโve got to learn how to budget your money. You donโt get work every single day. Itโs not a 9-to-5 job. You have no idea from one day to the next if youโre going to be working.
I grew up here. Iโve lived in a lot of places. Went to Hug [High School]. Didnโt graduate. I have family in Reno, my mother, sister and brother. I live in an apartment. Iโm certainly not getting rich. Iโd make more at a 9-to-5 job. But doing this, I donโt have to work as hard.
I used to do telephone solicitation. I was a professional telephone solicitor, the one calling you and bugging you. But it doesnโt really pay the bills. Itโs just an extra income, something to do at night.
I was a tree surgeon, too, for quite a while. Climbing trees, thinning trees, topping trees, removing trees. I got tired of being 80 feet in the air, held in by two spikes. Itโll give you gray hair pretty quick. When youโre 80 feet high and you hear something cracking, it plays mind games with you. Youโre not on a boom or anything. Youโre just up in the tree.
I plan to keep moving furniture, probably for the rest of my life. Itโs a living. And, yeah, I like it. I enjoy what I do. About 90 percent of the people are very friendly. You get one in 10 that isnโt, maybe. I donโt think Iโve ever worked for anyone who was a complete โฆ well, some people can be snooty. But now that Iโm unloading U-Hauls, people arenโt as concerned about their furniture. You donโt get the upper-class personalities. People who move in U-Hauls are a little more down to earth.
One time I had to move a piano, and I didnโt know how heavy it was until I got there. When I got there, the lady told me it weighed 1,300 pounds. And it was just me and another guy with this old piano, made in the 1930s or โ40s. That was probably the trickiest thing I ever moved. It was in a big Ryder truck, and theyโre pretty high off the ground. That made it even trickier. It was so heavy that we had a hell of a time getting it onto the dolly with just the two of us.
My fees are pretty basic. I charge a flat rate. The rate depends on if you want the truck loaded and unloaded, if you live in an apartment or house. I only do local moves, maybe as far away as Topaz Lake or north to Portola. Anything in about a 70-mile radius.
Some weeks, I donโt get any calls. Other weeks, I get three or four. It varies. Thereโs no one average. One week, Iโm a millionaire. One week, Iโm starving. Youโve got to plan ahead and stay on a budget.
