Born and raised in Reno, Whitney Myer remembers going to Artown events and the Rollinโ€™ on the River series over the years and watching many talented musicians perform, including her father, Scott Myer, and her uncle, Fred Myer.

โ€œItโ€™s something I remember going to growing up, and my dad was in a band for a long time and so was my uncle,โ€ Myer said. โ€œThey played it in their band. Itโ€™s a Reno staple. Itโ€™s all ages, and itโ€™s a really uplifting event for people to go to, which I really support.โ€

Myer said she loves that the Rollinโ€™ on the River series is free to the public and explained that she feels honored to be a part of it and promoting arts and culture in Reno.

โ€œI think Artown is a really integral part of summer, and I think arts and culture get overlooked a lot of times in the mass media of Reno,โ€ Myer said. โ€œSo I think itโ€™s important that it continues, and I love being a part of it.โ€

After being on The Voice, with Adam Levine of Maroon 5 as her coach, Myer felt lucky that Reno rallied behind her and is happy to give back to Reno with the help of the Rollinโ€™ on the River series during Artown.

โ€œI love helping change the outside opinion of Reno on a national scale,โ€ Myer said. โ€œAnd I think Artown is part of that because thereโ€™s a lot of tourists here during the summer. I think itโ€™s a really great way to give back to the community and just support the arts because thereโ€™s a diminishing of that in school and in state funding.โ€

Myer released her new solo, five-track album, Articles of Luminous Nature, in April at Grand Sierra Resort and Casino, with about 1,500 people in attendance. This is her first project as a solo artist, and her sound has changed and matured.

โ€œIโ€™ve recently delved into a new genre. I used to play like soul rock, and I wanted to experiment with electronic music,โ€ Myer said. โ€œSo Iโ€™ve been doing that, and I have a new band thatโ€™s together, and theyโ€™re really awesome. Itโ€™s some of the areaโ€™s best musicians.โ€

Myer titles her new genre as โ€œelectronic soul or future soul.โ€

โ€œItโ€™s kind of a mix between Erykah Badu and Florence and the Machine and Bjรถrk,โ€ she said.

Because Myer wrote all her own lyrics and music for this album, it feels very real and personal.

In her album note, Myer writes, โ€œHere is a small sliver of my heart in the form of pressed plastic and other random materials. I hope it pleases you. I feel that what drives us in life is connection, and I hope this album makes you feel more connected to the people you interact with, and to yourself.โ€

Myer toured her new album in May and after her Rollinโ€™ on the River performance on July 5 at Wingfield Park, she will continue touring during the month of August.

The tour will be primarily in the West Coast with some โ€œjetting over to Montana and Idaho a little bit.โ€ The tour is not finalized yet, but she plans to cover a great deal of the West Coast.

โ€œWeโ€™re planning as far north as Vancouver and as far south as L.A., if everything goes as planned,โ€ Myer said.

Whitney Myer will perform at Wingfield Park Amphitheater on opening night of Rollinโ€™ on the River, July 5, at 5:30 p.m. with Grace Gatsby opening for her. ฮฉ

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