Posted inNews

Media

Rotten news for public-radio lovers: On Wednesday, listeners will hear the last of reporter Jon Christensenโ€™s Nevada Variations series on KUNR-FM.

The show, which features a visit to each county in Nevada, has run for 17 months during the Morning Edition news program. But, even though the last episodeโ€”a visit to the โ€œwild and weird wide-open spacesโ€ of Lincoln Countyโ€”already aired, the documentary series lives on. It has found new homes online. You can listen to the short radio segments at www.greatbasinnews.com and at the Las Vegas public-radio site, www.knpr.org/nevadavariations/list.cfm.

โ€œIf not for the Web, it would have vanished into the ether,โ€ Christensen says. โ€œRadio is even more ephemeral than print. You put your heart and soul into it, and itโ€™s gone as soon as itโ€™s broadcast. If you missed it, too bad.โ€

Christensen spent two years and racked up 6,081 miles trekking to each of Nevadaโ€™s 17 counties with a microphone and digital mini-disc recorder. The documentary, Nevada Variations, has 17 episodes of less than 10 minutes each.

Christensen says that KUNR News Director Brian Bahouth was a great resource during the taping of the segments.

โ€œI learned everything I now know about producing sound-rich pieces for radio from himโ€”including stuff I once knew and forgot that he helped me relearn,โ€ Christensen says.

The idea for the series was serendipitous, says Florence Rogers, program director for KNPR-FM in Las Vegas.

โ€œJon came up with the concept exactly as I was looking for a documentary that would reflect the entirety of the state,โ€ Rogers says. โ€œJon is such a superb writer. What [the series] shows to me is that, while weโ€™re not the most popular state in the union, the diversity of landscape and people and issues is quite substantial.โ€

The recent piece, โ€œBasques in Nevada,โ€ which aired on Feb. 3, is a good example of the rich sounds that Christensen captured with his microphone.

โ€œItโ€™s easy to get linguistic whiplash at one of the many Basque festivals held throughout the year in northern Nevada,โ€ the show begins. The recorded material captures a chaotic mess of multi-lingual dialogue, the sounds of chopping wood (by an axe-wielding female, no less) and the noisy interior of J.T. Bar & Restaurant, a Basque bar in Gardnerville.

Other episodes look at historic preservation in Carson City, wilderness on the edge of the nationโ€™s fastest-growing metropolis, and the Burning Man festival in the Black Rock Desert. An episode taped in Nye County, โ€œYucca Mountain,โ€ aired on Dec. 3, 2001, coinciding with President Bushโ€™s recommendation that Yucca Mountain be named the nationโ€™s first high-level radioactive waste dump. The show aired around the time the feds were holding hearings, and it was picked up by National Public Radioโ€™s Living on Earth, a show that airs on about 300 stations nationwide.

โ€œHalf a million people listen to that show,โ€ Rogers says. โ€œ[And they heard] the people who are going to be living close to Yucca Mountain talking about their own mixed feelings. They werenโ€™t all against it. It reminds us how different we all are, even though we live in the same state.โ€

Leave a comment

Your email address will not be published. Required fields are marked *

Posted inDennis Myers Memorial

Media

Return of a huckster
At least two Reno television stations have been broadcasting a half-hour โ€œinfomercialโ€ produced by a figure whose previous health care claims were barred from the air by the Federal Trade Commission.

Kevin Trudeau previously produced programs that claimed his dietary supplement โ€œCoral Calcium Supreme,โ€ made from the fossilized shells of sea creatures, cured or treated cancer, multiple sclerosis, heart disease, high blood pressure and other serious diseases. The infomercials sparked outrage among consumer protection agencies and health care professionals.

In April 2003, the National Council Against Health Fraud reported, โ€œRobert Barefoot and Kevin Trudeau are airing a new TV infomercial claiming that coral calcium can cure cancer and many other diseases. The infomercial, now the most frequently televised infomercial for a health-related product, makes cancer-cure claims even more blatant than those of Barefootโ€™s previous one. During the past three months, the number of links found by searching Google for โ€˜coral calciumโ€™ has risen from about 80,000 to more than 110,000. Dr. Stephen Barrett calls the current video the most outrageous infomercial he has ever seen.โ€

On Jan. 22, 2004, the FTC settled its charges against Trudeau and Barefoot with the two agreeing to stop making the claims in their infomercials.

So Trudeau wrote a book containing many of those claims and now is running infomercialsโ€”which recently ran on KOLO and KTVN, among other stationsโ€”selling the book. This avoids violating the FTC settlement, since Trudeau is selling books, not supplements, but the program still contains sweeping claims about how curable many serious diseases are.

An โ€œinterviewerโ€ named Pat Mathews on a news-like set asks Trudeau questions on a โ€œprogramโ€ called A Closer Look. While Trudeau doesnโ€™t make the same claims he did in his earlier programs, he comes close. He also uses many terms like โ€œcouldโ€ or โ€œmay.โ€ His principal argument is that many natural cures have been suppressed by the drug companies, which want to continue selling their drugs.

โ€œThere are all-natural cures [for] diabetes, migraine, cancer, heart disease, acid reflux, attention deficit disorder, depression, stress, phobias, fibromyalgia, pain of all sorts, arthritisโ€”the list goes on, lupus, multiple sclerosis. โ€ฆ There are cures for muscular dystrophy.

โ€œWhy [are] our children todayโ€”little girls having breasts at 10 years old and starting their menstrual cycle so early? Why are little boys having puberty so early? Well, could it be the growth hormone thatโ€™s being put into [food]?โ€

On Sept. 7, in an effort to shut down what the FTC calls an โ€œinfomercial empire,โ€ Trudeau was banned by the FTC from running any infomercials. At the same time, he was forced to pay $500,000 in cash and transfer title to a residence in Ojai, Calif., and a luxury vehicle to the FTC to satisfy a $2 million judgment against him (see www.ftc/trudeaucoral.htm).

The sanctions in the FTC orders are against Trudeau, not television stations. Thus, the burden is on Trudeau not to run the infomercials, not on the stations to police his activities or not run his programs.

The current Trudeau program, which until this week was running in Reno, appears to fall into an exception in the order for the sale of โ€œinformational publications.โ€

โ€œAs far as we can tell, heโ€™s in compliance with the order,โ€ says FTC staffer Daniel Kaufman. โ€œBut if he started selling another pill, then heโ€™d be in a lot of trouble. โ€ฆ There are unique issues when people are selling information under the First Amendment, so that is an area where we do tread cautiously. โ€ฆ These are still outrageous claims, but, you know, you can write a book claiming the Holocaust never happened, and thatโ€™s protected speech.โ€

KOLO General Manager Matt James says the station never dealt with Trudeauโ€™s company. He says infomercials are โ€œbicycledโ€ on a rotating basis through the station by a California sales agency. But after viewing the FTC order and watching the infomercial, James said he was dropping the Trudeau program.

โ€œWeโ€™re not here to censor anybodyโ€™s speech, but by the same token this guy has a track record that makes him somewhat less than credible. And so I think weโ€™ll just opt not to take any of their infomercials that deal with his products.โ€

The situation is similar at KTVN, where general manager Lawson Fox says that after an internal review, he has discontinued broadcasts of the programs.

Dennis Myers was the news editor of the Reno News & Review. He was a journalist for more than four decades. In 1987-88 he was chief deputy secretary of state of Nevada. He was coauthor of Uniquely...

Gift this article