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Legislature

Failed anti-tax-faction leader Assemblyman Bob Beers (R-Vegas) was in the news again last week for yet another foot-in-the-mouth moment—describing an AIDS awareness program as one that’s “dedicated to putting condoms on gay men in the black community.”

In February, Beers was in trouble for describing casino workers as “prone to dropping out of school, reproducing illegitimate children … abusing drugs and alcohol more frequently and even killing themselves more often than people who do value education.”

In March, the RN&R reported that an Episcopalian bishop had received an insulting e-mail with Beers’ name attached to it.

The executive director of the Gay and Lesbian Community Center of Southern Nevada told Las Vegas Sun reporter Jennifer Knight that he was disappointed by Beers’ latest comment.

“It seems the more the guy opens his mouth, the worse it gets,” Bellis told Knight. “The last thing we need is closed-minded politicians stopping people from getting educated and preventing this disease.”

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Posted inDennis Myers Memorial

Legislature

Photo By Dennis Myers Clark County Sen. Dina Titus, a candidate for governor who has been promoting changes in Nevada’s property tax statutes, used a computer pop-up ad to get people interested in the issue.

Going high tech
Clark County Sen. Dina Titus is using computer pop-up ads to spread her message.

Titus, the Democratic floor leader in the Senate and a candidate for governor, is using the computer tool to attract support for her proposal on property taxes, the hot issue of the 2005 Nevada Legislature.

The animation in the ad shows a bar graph with taxes rising each year and rising especially high this year—whereupon the name “DINA TITUS” lands on top of the 2005 bar and pushes it back down.

Titus says she decided to use the ad to help her stay in touch with voters through a modern technique.

“Well, it’s the new technology,” she said. “It’s the wave of the future, and my issue on property tax is one that resonates with the public, and I was using everything I could to contact the public. And pop-up ads are less expensive than polling or direct mailing, and you still can contact a lot of people … and it worked. We’ve gotten lots of responses. They say that the percentage of people who click on is like 2 to 3 percent, and mine’s up around 20. So it’s pretty incredible.”

Clicking on the ad sends computer users to Titus’s Web site (www.dinatitus.com).

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Dennis Myers

Dennis Myers was the news editor of the Reno News & Review. He was a journalist for more than four decades. In 1987-88 he was chief deputy secretary of state of Nevada. He was coauthor of Uniquely...