There are several useful volumes on the falsehood industry:

Merchants of Doubt by Naomi Oreskes and Erik M. Conway

Doubt Is Their Product by David Michaels

The Heat Is On by Ross Gelbspan

Trust Us We’re Experts by Sheldon Rampton and John Stauber

For more information on why we so easily buy into nonsense:

Agnotology/The Making and Unmaking of Ignorance edited by Londa Schiebinger and Robert Proctor

Why People Believe Weird Things by Michael Shermer

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